Second up on our Stories From The City feature is the brilliant producer/DJ, Avalon Emerson:
“Pressure / Quoi!” was a storming call to arms that came from deep within the San Francisco warehouse party scene. That record, released on Icee Hot in 2014, was the inaugural 12″ debut of Avalon Emerson, a DJ and producer who has since quickly become a name to watch in electronic dance music. Her production style is as eclectic as her DJ sets, which omnivorously drift between the twin poles of passionate American house and cool European techno while incorporating the disparate aspects of break-laden rave, ’80s pop, Italo, and playful Belgian new beat.
Now residing in Berlin, she’s since found a musical home for her sound with Spring Theory, a label based jointly in San Francisco and Paris. Her original works and remixes have been recognised as a vital new voice in dance music and her DJ sets are rooted in the explosiveness and narrative cohesion of old-school American DJing.